The Conserve to Sustain campaign was launched by the Ministry of Energy and Infrastructure as a fully integrated initiative, aligned with the National Energy and Water Demand Management Program. This integration helps target several vital sectors in areas related to rationalizing energy and water consumption, namely: agriculture, built environment, industry, and transportation.
The campaign targets five main community groups: students, families, employees, workers, and tourists.
A total of 17 programs were designed so far, tailored to each sector and target group, to promote sustainable behavioral change.